Digital Marketing Dashboard, Autographic Insight Digital Marketing Dashboards Reporting

Updated for 2018 with 4 new dashboard options.

Cdk digital marketing addressing channel conflict with data analytics pdf. Get inspiration from this digital marketing dashboard and give your team an online marketing overview so they can see the impact of initiatives and adapt. Digital marketing dashboard tools. Now lets jump into the specific tools.

Taking the first step on your dashboard journey thankfully doesnt have to be hard or even time intensive. Its not the type of dashboard that will go in depth in the analysis of the data however it gives a good overview of everything going on. In this post im outlining the 8 must have digital marketing kpis for your first dashboard.

Online marketing dashboards are the way to show the results of those efforts in real time. While digital marketing activities span multiple channels this dashboard focuses on lead generation stats and showing progress towards monthly goals. Here is a quick less than 5 step run through of how to set up six different digital marketing dashboards.

Digital marketing agencies provide value to their clients in numerous ways from developing long term seo strategies to delivering timely ppc campaigns. A digital marketing dashboard is a marketing agencys way of displaying the value of their work to clients. Digital marketing campaigns generate a lot of data from high level revenue reporting down to program and channel specific metrics.

In my opinion the most difficult step in creating a killer digital marketing dashboard is starting aka step 1. This type of dashboard lets you monitor your campaigns and other digital marketing efforts in real time allowing you to make educated decisions about how to best allocate your marketing budget. This dashboard is designed to be representative of what a digital marketing manager or director would use to monitor performance on a continuous basis.

Because every marketing team has a different budget weve broken this down from freemium to 500 per month models. This data is a prerequisite for measuring roi and campaign effectiveness but that doesnt mean its easy to understand. Ive chosen 8 marketing metrics from our klip gallery which have a been vetted.

Over the past decade or so marketing has turned into much more of a science than an art with every marketing effort channel and dollar spent meticulously measured through a wide variety of digital marketing platforms.